What is the new dating trend, hypergamy? Americans embrace the idea of being “swept off their feet”

What is the new dating trend, hypergamy? Americans embrace the idea of being "swept off their feet"

A new survey by Talker Research, commissioned by Seeking.com, reveals that 65% of Americans believe being “swept off their feet” is crucial for a successful romance. Conducted between May 24 and May 28, the study of 2,000 US adults delves into the luxurious expectations in modern dating.

Key Findings:

Importance of being “swept off their feet”

Attractive traits in modern dating

Understanding hypergamy

From popular shows like “The Real Housewives” to “Bridgerton,” the idea of marrying into higher social ranks has always intrigued people. Known as “hypergamy,” this trend involves families climbing the social ladder through strategic marriages, a practice as old as time.

Hypergamy is the act of marrying or dating someone perceived as more successful or secure, driven by a desire for financial security, reputation enhancement, or higher self-worth.

Emma Hathorn, in-house dating and relationships expert at Seeking.com, explains that people seek meaningful connections with partners who share their intellect and ambitions. “Showcasing those ambitions and treating dates to a taste of luxury sets the bar for the relationship,” says Hathorn. “People want to find themselves elevated – both in the conversation itself and by being treated to something tailored to them, exclusively.

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