Watch: Lookalike contest sees competitors dress as UnitedHealthcare CEO’s killer

Disturbing trend emerges: Assassin lookalike contest sees competitors dress as UnitedHealthcare CEO's killer

Controversial Event Sparks Outrage and Ethical Debate


In a startling response to the daylight murder of UnitedHealthcare CEO Brian Thompson, a shooter-lookalike contest took place in New York while authorities continued their manhunt for the real killer.

Eight participants joined the competition, all donning hooded outerwear and face masks. Surrounded by dozens of onlookers, the crowd’s cheers determined the winner.

One contestant used a bubble gun bearing the words “Deny, Defend, Depose,” mirroring the phrases reportedly written on the gunman’s bullet casings.

The winner, dressed in a green jacket and mask, bore an uncanny resemblance to the assassin. “Nobody noticed me before, but now everyone wants a picture,” he told The New York Post.

The contest winner, dubbed the “shooter,” who received $50 for his striking resemblance, revealed he didn’t need to dress up for the event—his outfit was simply his everyday attire.

He shared his personal frustrations with health insurance companies over medication coverage, saying, “People are disillusioned with the state of things in our world,” reflecting on the unsympathetic reaction to the CEO’s shocking murder.

A chilling murder and its aftermath

The incident, which occurred early Wednesday morning outside a Hilton Hotel, saw Thompson, 50, gunned down by a masked assailant as he prepared to attend an investor conference. The murder has since triggered a complex societal conversation about healthcare industry tensions.

New York Police Department officials have confirmed the shooting as a “targeted” incident. Thompson’s estranged wife revealed to NBC News that the executive had previously received death threats, potentially linked to “lack of coverage” issues within the healthcare system.

Investigators have already retrieved critical evidence, including the gunman’s cellphone and backpack, as the manhunt continues. The NYPD remains committed to identifying and apprehending the perpetrator.

Societal implications and ethical concerns

The emergence of a lookalike contest celebrating a violent act raises profound questions about societal empathy, digital culture, and the growing frustration with healthcare system inequities. The event highlights a deeply troubling trend of online desensitization to violence.

Thompson’s murder has reignited discussions about the controversial practices of health insurance companies, with many expressing frustration over coverage limitations and perceived corporate indifference to patient needs.

The lookalike contest represents more than a tasteless internet trend—it symbolizes a broader breakdown of empathy and respect in an increasingly polarized social landscape.

Law enforcement continues to investigate the murder, seeking justice for Brian Thompson and understanding the complex motivations behind this shocking act of violence.

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