Dolce & Gabbana stated on Monday that starting this year, it will stop using animal fur in all of its collections. They will switch to eco-friendly faux fur. To safeguard jobs and know-how, the label will convert to eco-fur clothes and accessories while continuing to engage with master furriers.
The Milan fashion house has joined Armani, Gucci, Prada, and Moncler in following the rules set forth by the Fur Free Alliance. It is a global network of animal rights organizations.
“The entire fashion system has a significant social responsibility role that must be promoted and encouraged,” said Fedele Usai. Fedele Usai is the communication and marketing officer of Dolce & Gabbana.
“Dolce & Gabbana is working toward a more sustainable future that can’t contemplate the use of animal fur,” added Fedele Usai said in a statement.
PJ Smith is the fashion policy director of the Humane Society of the United States and Humane Society International. According to Smith, ending the use of fur raises the bar for what is acceptable in fashion.
Italy has banned fur production as of this year. Thereby, joining a group of approximately 20 countries that have done so in the last two decades. Banning fur is also to appeal to younger clients who are increasingly sensitive to ethical and environmental issues.