Lee Jae-myung, a South Korean presidential candidate is not bald. However, he is getting the support of the nation’s bald and balding voters for pushing the government cover for hair loss treatment.
Hair loss and the presidential vote
South Korea is famous for its myriad beauty treatments and care regimens. However, it is now a major topic and, connected with the presidential vote. Since the presidential candidate disclosed his proposal earlier this week, hair loss and treatment are becoming a hot topic. Previously presidential elections majorly focused on North Korea’s nuclear program, economic issues, scandals, and relations with the US. However, March’s vote is all about hair loss. According to reports, one in every five South Korean is suffering from hair loss.
On Wednesday, Lee told media reporters that he believes hair regrowth must be covered by the nation’s health insurance program. “Please, let us know what has been inconvenient for you over hair-loss treatments and what must be reflected in policies. I’ll present a perfect policy on hair-loss treatment,” wrote Lee on Facebook. After all, the issue is related to both aging and hereditary. But, the government’s insurance program only covers hair loss treatment if it is a result of any diseases.
Online communities are brimming with joy
The online groups for bald people in South Korea are flooding with messages that are pushing this proposal. “Jae-myung bro. I love you. I’ll plant you in the Blue House,” said one member. And, another said, “Your Excellency, Mr. President! You’re giving new hope to bald people for the first time in Korea”.
However, amidst the praising people on social media platforms, several believe that this is a popularity-driven campaign by Lee. Critics believe that the governing party candidate is trying to win votes. Lee’s idea “may appear to be a necessary step for many people worrying about their hair loss but it’s nothing but serious populism, given that it would worsen the financial stability of the state insurance program,” said Munhwa Ilbo, a conservative. While Lee is an outspoken liberal, some say he is a dangerous populist. Moreover, lee is leading all public opinion surveys after Wednesday’s statement.
