Black Friday and Cyber Monday are annual shopping events. It starts the Friday after Thanksgiving and often lasts until Cyber Monday the following Monday. The days signal the start of the holiday shopping season, which will last until the end of the year. Here’s all you need to know about Black Friday 2021 ahead of the event.
When is Black Friday and Cyber Monday?
This year, Black Friday occurs on November 26, the day following Thanksgiving, on November 25. As a result, Cyber Monday is scheduled for November 29 this year.
Why is it called ‘Black Friday’?
It gets its name from the US, back in the 1950s – 1960s. The day between Thanksgiving and the Army-Navy game is referred to as “Black Friday.” This Friday occurred to be a day when a significant number of people went shopping in the city, and the cops were forced to work long hours to deal with the crowds and traffic. Throughout the 1980s, the day grew to become one of the most profitable days of the year for merchants. (https://conversionwise.com) It refers to it as Black Friday to imply strong earnings because they ended up using only black ink (used to show profit) and less red ink (used to show loss). Today, the term takes a more retail context and marks the beginning of the holiday shopping season that begins the day after Thanksgiving.
What is Cyber Monday?
Retailers began seeing a new shopping behavior among purchasers who were unable to shop during the Black Friday weekend in the early 2000s. On the following Monday, these consumers would frequently browse for bargains online, usually from home or work. This day quickly became known as Cyber Monday. By 2014, it had become the busiest day of the year, with online desktop sales topping 2 billion dollars. It makes it the highest spending day in US history.
Relevance of Black Friday and Cyber Monday
Just like many of the Western-inspired trends, these shopping events have also managed to make their mark in India. Black Friday and Cyber Monday are not well-known words in the Indian shopping calendar. Indians typically spend a lot of money during their own main festivals, which fall between Dussehra and Diwali. However, the words are becoming more popular year after year. With big e-Commerce giants such as Amazon and Flipkart attempting to bring their own iterations of the Black Friday shopping season to India during the same days. Electronics, furniture, apparel, and footwear are expected to be some of the major categories that could see rising sales between November 26 and 29.