Royal Enfield introduces assured buyback program

Royal Enfield has joined forces with OTO Capital to introduce an industry-first initiative called the Assured Buyback Program.

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This groundbreaking program aims to offer a hassle-free ownership experience for customers and set a new benchmark in the motorcycle purchasing process.

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By making motorcycle ownership more accessible and enjoyable, this innovative solution could potentially drive growth in India's mid-size motorcycle segment.

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The Assured Buyback Program provides customers with flexible tenure options ranging from 1-3 years, and monthly EMIs reduced by up to 45%.

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A guaranteed buyback value of up to 77% based on the chosen tenure, is offered. Plus, customers will receive a cashback incentive at the end of their selected tenure.

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This unprecedented initiative in the industry gives potential riders peace of mind, allowing them to fully savor their Royal Enfield motorcycling adventure.

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They can trade in their bike for a new Royal Enfield model, keep their current bike, or return it.

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The most notable benefit for customers is the lower monthly EMIs combined with a guaranteed buyback value for their Royal Enfield motorcycle, making ownership more affordable and stress-free.

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Initially, the Assured Buyback Program will be available at dealerships in 12 cities.

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They include New Delhi, Ghaziabad, Noida, Bengaluru, Chennai, Lucknow, Jaipur, Bhopal, Pune, Hyderabad, Indore, and Ahmedabad.

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