Royal Enfield to start pre-owned bike sales under Reown brand
Royal Enfield has trademarked the name ‘Reown’ and its likely that under this brand, the Chennai-based bikemaker is looking to enter the pre-owned bike sector.
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Considering the number of Royal Enfield motorcycles sold every month is routinely well over 60,000, the pre-owned market is a logical extension of the bikemaker’s plans
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With the Reown brand, the company could provide genuinely safe purchase options that would come with its stamp of approval
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In the used market, it is all too easy to fall into a money pit of a motorcycle, especially with unscrupulous parties aplenty
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Another factor that works in the company’s favour is that under the ‘Reown’ umbrella, it will be able to lower the entry point into its fold, with pre-owned bikes
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Royal Enfield isn’t the only two-wheeler manufacturer in this sector, with Triumph and Ducati having their own businesses in this arena as well.
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However, those are very premium machines and, at the more accessible end of the market, no other company besides RE has plans to officially enter the pre-owned market yet.