Rashmika Mandanna's viral video is an AI deepfake

A seemingly innocuous video of actor Rashmika Mandanna entering an elevator has ignited a firestorm of controversy.

Image Credit - Google

What initially appears as a genuine moment is, in fact, a deepfake - a sophisticated manipulation that prompted Union Minister Rajeev Chandrasekhar to cite the legal obligations of social media platforms

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The video in question has spread like wildfire, amassing millions of views on X

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He also called for the implementation of new legal and regulatory measures to combat the proliferation of deepfakes in the digital sphere in his thread as well.

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"There is an urgent need for a legal and regulatory framework to deal with deepfakes in India.

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You might have seen this viral video of actress Rashmika Mandanna on Instagram. But wait, this is a deepfake video of Zara Patel," he tweeted.

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The accompanying thread provided evidence, including the original video of Zara Patel, a British-Indian girl with a substantial Instagram following. The video was initially shared on October 9.

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Electronics and Technology Minister Chandrasekhar said that deepfakes are "dangerous" and platforms must deal with this sternly and have regulations in place

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Patel, who appears in the original video or Mandanna seem to have no involvement in the creation of the deepfake version. It is unclear why the video came into circulation.

Image Credit - Google

With AI-assisted tech enabling everyone to create fake images, even mundane deceptions are corroding our ability to trust the content our eyes consume.

Image Credit - Google

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