Owning a Royal Enfield bike just got easier

It’s safe to assume that owning a Royal Enfield is every Indian biker’s dream. Well, India’s largest premium two-wheeler maker’s entry into the pre-owned bike business is just the good news biking enthusiasts needed to hear.

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Royal Enfield has trademarked the name ‘Reown’ and under this brand name, the Chennai-based company is looking to enter the pre-owned segment.

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Considering the growth of the premium bike segment in the last few years and Royal Enfield’s own sales touching 60,000 per month, experts say that this might make the brand accessible to more customers, leading to an additional revenue channel for the company.

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India’s two-wheeler market is largely dominated by entry-level (76-100cc) bikes at 51 per cent market share in FY23, and commuter (110-150cc) bikes at 30 per cent

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The premium segment—that comprises bikes above 150cc—accounted for 18 per cent in the same period.

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But five years ago, premium bike sales accounted for just 14 per cent, while entry and commuter bikes accounted for 59 and 26 per cent, respectively

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With bike makers like Royal Enfield getting into the space, it will also help bikers get access to certified purchase options as opposed to unorganized market sales prevalent in the industry

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The ‘Reown’ brand will be the first of its kind initiative for the 350 plus premium segment however, bike makers like Triumph and Ducati are already running their pre-owned businesses.

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Now that Royal Enfield is foraying into the pre-owned bike business, are there any takers for India’s most popular superbike brand?

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