Myths about online grocery shopping you need to stop believing
People don't order produce
Retailers enhance online shopping with high-quality produce photos, chat rooms, and Q&A sections, reducing in-store traffic.
Only millennials get their groceries online
Explorer Research shows growing older clientele, online grocery services increasing usage, and age and affluence no longer hinders shopping.
It doesn't work in rural areas
Explorer Research shows growing older clientele, online grocery services increasing usage, and age and affluence no longer hinders shopping.
Online grocers never run out of stock
FMI reports online shoppers face challenges like quantity limits, fulfillment issues, and limited pick-up windows during pandemic.