Great books to help you influence and persuade people in business

Methods of persuasion: How to use psychology to influence human behaviour by Nick Kolenda

[{"selector":"#anim-3a2f4c4d-ab8f-4ae1-b6ce-624f9d736514 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-4.243210589997765%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-a5042be1-9fa8-4b1b-aaa3-ea5742d2a0c6","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6572c7e-d7c7-4093-9d8b-3e4f486069df","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6849844a-172a-4bed-90f9-376e1d328be3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Nick Kolenda uses cognitive psychology principles to influence subconscious thoughts, demonstrating his "mind-reading" stage show globally. His book provides a seven-step process for pitching success.

[{"selector":"#anim-58938554-c033-4191-a391-afb38d605fff [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-4.243210589997765%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-569ae2ac-32d8-4426-9ca6-90313054c813","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c491c6de-1d1e-413b-ad55-bbd2eb5c8ce5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28077a8d-1c15-40b5-bbba-e15a60186cd2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Influence: The psychology of persuasion by Robert Cialdini

[{"selector":"#anim-325fd7c3-566b-430c-866f-5d489c02efca [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.690551556152045%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-ee699c01-6d1e-4dc5-98f7-94aedcff4881","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-201f383f-edf2-4c5d-bae1-afcabdf73ab2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a511e157-5bbd-4fd3-afd1-d313d5164366","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Influence, a classic book by Dr. Robert Cialdini, explains psychology behind "yes" and provides six universal principles for skilled persuasion and self-defense.

[{"selector":"#anim-f3aaf692-25da-40ea-902c-65c98156fb5f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.690551556152045%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-db69f2db-77cc-4188-849f-51bf740ff2d3","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b02df81-a677-4406-99b9-3fb505639b39","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ec6de5d-5471-4722-98d4-5a1c32ad5a89","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Pre-suasion: A revolutionary way to influence and persuade by Robert Cialdini

[{"selector":"#anim-91155fa5-0ffb-48d6-b932-60ef5e8a6642 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-51.71657974861679%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-dd4098ce-2838-4755-9879-ccc770ac2722","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48caec06-caf0-4824-9299-ac8a414ddf6f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9a23f8f-1496-456a-8ef8-1bb0c4868cd0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Professor Cialdini's latest book, Influence, provides valuable insights into winning people over, emphasizing the importance of not just words but also the pre-speech experience.

[{"selector":"#anim-21a24061-9328-4e1a-a649-2bd7b0a65f34 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-51.71657974861679%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-131fcfaf-aa64-49f9-ab67-5e7ca2479d4e","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40b51606-b548-4d10-96ad-5054143fae90","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61233491-227a-4af7-9a69-2ad1691e9588","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Yes! 50 secrets from the science of persuasion by Noah J. Goldstein

[{"selector":"#anim-3991e67e-1604-4e8e-84a6-c75646481d1a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-5.018939120996057%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-eea7bd83-7975-4618-a165-d494455e2bb5","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-032334b4-b6e4-488f-a0fe-f8b5975d5781","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0c01c7b-bb93-47b0-90bf-b3521fb6aee8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Research on the influence process offers practical tips for improving persuasion skills, based on recent academic studies on factors influencing others' 'yes' to requests.

[{"selector":"#anim-ad114b5a-5c5e-4001-a75d-f71fd85c3e3a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-5.018939120996057%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-5b3adb69-dd4e-4dac-a684-53d88754c3ba","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74c17953-7965-44fe-9647-e3bf84eb6df7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f1f1d1b6-6abc-4a9c-a620-e8548d1fbf8e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

How to win friends and influence people by Dale Carnegie

[{"selector":"#anim-a96d7e63-3ce3-43d8-924d-1327c05a58e9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-6.3276394865505985%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-7da4b8ef-15c5-45cf-b898-192ac4e52e44","keyframes":{"transform":["translate3d(-114.51104%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35c68c92-ca02-417d-b64f-e57b925efacc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aec3d27e-c740-4ae4-83a1-5ee2281ddb19","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Dale Carnegie's classic business book, How to Win Friends and Influence People, offers practical advice for persuading people to follow your ideas and win new clients.

[{"selector":"#anim-b2367669-33e2-4948-9abb-8153218d947b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-6.3276394865505985%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-4bb9010a-ba8f-48d7-a528-4190a5b28a25","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b683bae-d5b2-4e30-a023-d21d305ed02d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09db5c65-ab03-4ddb-bcb9-978bd0da7487","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

FOR MORE SUCH STORY VISIT BREEZY SCROLL

[{"selector":"#anim-8673b233-5714-4eb8-a944-922a87fded73","keyframes":[{"offset":0,"transform":"translate3d(0, -248.251%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.289999999999999980015985556747182272374629974365234375,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.450000000000000011102230246251565404236316680908203125,"transform":"translate3d(0, -69.8081812%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.60999999999999998667732370449812151491641998291015625,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.70999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -23.732795600000003%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8000000000000000444089209850062616169452667236328125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.84999999999999997779553950749686919152736663818359375,"transform":"translate3d(0, -8.9122109%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92000000000000003996802888650563545525074005126953125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.95999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -3.8727156%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] Learn more