Lighting is very important, sit in a well-lit room devoid of any shadows, or invest in LED lights that you can attach to your phone or laptop.
Hair is also important, a big chunky headband will hide your hair color if you aren’t quite ready to show it off to the world, and they frame your face so nicely on camera too.
Using a luminous primer or mixing a dewy serum into your foundation will help you achieve this look, it is a flattering makeup for zoom calls.