Apple's 'Scary Fast' Event: What To Expect, When And Where To Watch

Apple has announced its second event for the year. Based on the Halloween theme, the event named 'Scary Fast', will take place today.

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Although Apple has not disclosed any information on the event, it is anticipated to be a major Mac product launch, potentially showcasing new MacBooks and iMacs

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Apple has not updated its 24-inch iMac since 2021. As per an old report based on Bloomberg's Mark Gurman newsletter, it was noted that Apple will introduce a refreshed 24-inch iMac at the next event.

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Additionally, he mentioned that the larger iMac Pro model will be available in late 2024 or early 2025. However, according to industry expert Ming-Chi Kuo, the new 24-inch iMac will be released in the coming year.

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Apple will also likely unveil its next-generation silicon chip, M3. It is anticipated that the company will showcase new iMac machines that include the new processor, a move that could help increase Mac sales.

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In January, Apple introduced MacBook Pros with M2 Pro and M2 Max chips, in addition to a Mac mini. Later, they also released Apple's first 15-inch MacBook Air and Mac Studio models

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This event, scheduled for October 30 at 5 pm Pacific Time (5:30 am on October 31 IST), will be live-streamed on Apple's official website.

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The company sent out invites for the event last week, however, the event will only be online as there is no in-person attendance allowed

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