8  Major Changes McDonald's Made in 2023

Goodbye, self-serve drink stations

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McDonald's is officially phasing out self-serve drink stations nationwide. This change was announced in September

Hello, "strategic" price increases

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Womp, womp. McDonald's used to be a reliably cheap spot to dine—in the 1940s, a burger was 15 cents–but this year, the Golden Arches was no longer seen as the affordable treat it once was.

McFlurry spoons got the boot

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To reduce excessive plastic waste, McDonald's swapped out the McFlurry spoon, or "spindle" as it's formally known.

The McCrispy is born

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In 2021, the crispy chicken sandwich debuted on menus, and, since then, it's steadily earned a fanbase despite its standing as a newcomer.

Burgers got an upgrade

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McDonald's knows its menu items are surefire winners, but this year saw the chain improve on its classics and step up the burgers that made Mickey D's famous.

Three bakery items got discontinued

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Fans had to say goodbye to the cinnamon roll, the apple fritter, and the blueberry muffin this year.

Digital ordering got a glow-up

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McDonald's aimed to create even more personalized and convenient experiences for customers who order through digital channels, with an added focus on digital kiosks, the McDonald's app, and McDelivery.

Collabs make a comeback

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Back in 1992, McDonald's launched its first true celebrity meal featuring Michael Jordan's order, the McJordan Special.

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