Instagram’s Threads has demonstrated its ability to compete with Twitter in the short time since its inception. Over 100 million people have downloaded the app in only five days. It would seem that Twitter has been impacted by Threads’ growth. That is not the case. According to CEO Linda Yaccarino, Twitter experienced its “largest usage day” last week.
What is Twitter doing to survive in the face of Threads’ threat?
Since Elon Musk took control of Twitter, things have been turbulent. Under Musk, Twitter has been at its most divisive. Meta spotted a chance in Twitter’s waning hegemony in the microblogging sphere. The result of that is Threads. Threads is still a long way from being a Twitter substitute. It is deficient in some elements that helped Twitter become what it is now.
Twitter vs Threads: Similarities
Even if they claim to despise one other, we can’t deny that both are nearly identical. Both platforms’ general features are very similar. Starting a thread or sending a tweet is essentially the same thing.
Twitter Blue provides a larger character limit as well as high-resolution videos
Threads outperforms Twitter’s free version in terms of character limit and video support. However, Twitter Blue, the premium version, easily outperforms Threads. It has a 25,000-character limit per post and lets you upload up to two hours long high-resolution videos.
Twitter has a ‘Trending’ section
For a long time, hashtags have defined the Twitter experience. They make it simple for people to find a popular topic. Twitter also offers a ‘Trending’ section that displays the most popular hashtags. This makes it easy for people to engage in discussions about a specific issue. Threads users, as you might expect, cannot search for hashtags. Meta may implement the feature soon.
Threads prevents the use of abusive words, phrases, and emoticons
Meta wishes for Threads to be a welcoming platform. Mark Zuckerberg even linked Twitter’s failure to reach its full potential to a lack of friendliness (at least according to him). Threads automatically filter out objectionable words, phrases, and emojis. Users can also add custom words or phrases to the list of things they don’t want to see. Twitter has no such restrictions.
Threads lacks a good web client
Another notable distinction between Threads and Twitter is the lack of a functional web client. Users can only view postings on the threads.net domain. Twitter, on the other hand, allows users to engage in full-fledged web exchanges.