Elon Musk, the owner of Twitter, has claimed to have hired a new chief executive officer (CEO) to lead the social media behemoth he purchased last year. The billionaire has sparked a frenzy about potential contenders with his popular post. According to the Wall Street Journal, NBC Universal’s president of advertising Linda Yaccarino is vying to be the future CEO of Twitter.
Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks! My role will transition to being exec chair & CTO, overseeing product, software & sysops”, Musk tweeted.
Here is all the information you need to know about Linda Yaccarino
- According to Yaccarino’s LinkedIn profile, she has worked at NBC Universal since 2011. Her current title is chairwoman, worldwide partnerships, and advertising. She had previously worked for the business in the cable entertainment and internet advertising sales section.
- Yaccarino had worked for Turner for 19 years; her final position there was Executive Vice President and Chief Operating Officer for Advertising Sales, Marketing, and Acquisitions.
- She attended Penn State University to study telecommunications and liberal arts.
- According to a WSJ article, Yaccarino has been a proponent of discovering new techniques to gauge the success of advertising.
- According to a Business Insider report, Yaccarino had reportedly told her friends in the past that she wanted to become the CEO of Twitter. A supporter of Musk, she has stated the billionaire must to allowed time to bring the company around.
However, Ella Irwin was also mentioned in the Insider story as a potential candidate for the position of CEO, though. Irwin is presently managing Twitter’s trust and safety efforts division. She is said to have developed a good relationship with Musk after her promotion.