SEO audits: What are they?
SEO audits are to identify as many factors as possible that have an impact on organic search results. When you conduct an SEO audit, you determine how well your web presence aligns with and relates to best practices.
Time taken
It can take anywhere between 2 and 6 weeks to conduct an SEO audit unless you opt for some SEO Audit Software, an option that is getting quite popular these days. Checking in on progress biweekly or weekly can, however, keep you and your team stay updated.
SEO issues
These periodic audits bring into light technical SEO issues, potential off-site problems, user experience issues, content gaps and growth opportunities, competitive marketplace insights, and issues with website structure. Implementing any traceable implementation plan in your organization or website should ideally consider these findings from your SEO audit software.
Customization is a must
One size does not fit all when it comes to SEO audits. An SEO audit should begin with a situational analysis of the site to determine the key focus areas. Besides them, it should also cover some essential technical aspects of your website, like ranking and keywords.
Periodic SEO audits
Your website must undergo an annual, biannual, or quarterly audit. It depends on the organization of your business, your goals, and your preferences. Consider this as more of a health check. Regardless of how SEO audits vary, all must analyze the same basics, such as sitemaps, server errors, and metadata. Before digging deeper into it, accessibility, indexation, and optimization are the three main components you might consider while going for any auditing party.
The face of your online branding
Keeping an eye on your website can ensure its smooth functioning. You may want to be a bit too cautious about it since it is the nucleus of your online branding. Also, keep in mind that your website is a living digital asset that rarely stays the same. You may add content to your site or remove it at any time during the year. It makes the need for regular audits more pressing to keep you aligned with your goals. We recommend getting it audited at least once a year. It ensures that as soon as any critical issue arises, your team can address it. It also helps you devise a preventive strategy accordingly.
Being competitive
Beating the competition is not that simple; you need to keep tabs on several other factors to be on the top of the pyramid. Developing a stable technical base isn’t the end of the road in SEO. Those in business who rely on customers visiting a physical address should keep an eye on their competition’s SEO activities, as well as the latest search engine best practices. These factors should be a part of your audit and follow-up SEO maintenance regime.
SEO opportunities
As part of this process, an SEO consultant analyzes your website and uncovers more search engine optimization opportunities. You come across new potential opportunities in almost every audit; that’s how it works! Whenever you discover any such insights, you must share them with your team immediately. It allows the auditors to recover visibility.
Findings and recommendations
The SEO specialist then presents the findings and recommendations in a presentation after the audit completion. The SEO team will likely provide you a roadmap to help you know what to expect and when. As well as the recommendations, you will also have a detailed analysis of your site in your hands. All these services are usually pretty personalized to suit the needs of different clients by all the SEO houses.
The big picture
Structure and content are two factors that affect SEO visibility. You should be able to get a “big picture” perspective of where things stand now. Unnecessary and incorrect recommendations could result from missing pieces, so try to be as thorough as possible.
Being simple
Organize your audit to be simple so that all your team can also understand that. When you’re a business owner, you’ve got to be able to see how SEO issues affect your online goals, revenue, or priorities. Any recommendations you make should support your business’s goals.
Being Comprehensive
You can also ask for actionable recommendations in your SEO audit. Those should also come with a defined plan with projected impacts and associated efforts. An SEO audit must provide a clear roadmap that is understandable to all the stakeholders. It is important not to rush an SEO audit. Discovering the underlying reasons for your online health issues takes time. Let the SEO specialist look at your website before you make any definitive changes to it.