On Sunday, Nokia, a multinational telecommunications company based in Finland, announced intentions to rebrand for the first time in 60 years. The telecommunications company unveiled a new logo emphasizing aggressive growth in this cutthroat environment. In place of its previous, recognizable blue logo, the business debuted two fresh designs that combine five distinct forms to spell out the word NOKIA.
Nokia will reveal the business update at Mobile World Congress 2023
In an interview with news agency Reuters, Chief Executive Pekka Lundmark said: “There was the association to smartphones and nowadays we are a business technology company.” A day before the annual Mobile World Congress (MWC2023), where the company (Nokia) will reveal the business update, the logo, which looks to be part of a new corporate strategy, was unveiled. The yearly occasion begins on Monday in Barcelona and lasts until March 2. Reset, Accelerate, and Scale are the three steps of Lundmark’s plan; the second stage is presently starting after the completion of the reset stage. In 2020, Lundmark assumed leadership of the faltering Finnish business.
Lundmark said: “We had very good 21% growth last year in enterprise, which is currently about 8% of our sales, (or) 2 billion euros ($2.11 billion) roughly. We want to take that to double digits as quickly as possible.”