Netflix removes its controversial new plan to stop password sharing by asking devices to log in at the main location once a month. Read to know more.
Netflix pulls back its password-sharing plan
Major streaming service Netflix removed its controversial plan of stopping password sharing. It was planning to enforce it by asking trusted devices to log in from the primary location once a month. However, in its place, it is opting for periodic verification of devices. A snapshot of a now-deleted update in the help center reveals Netflix wanted users to create a trusted device and they create a device and log in at the primary location once every 31 days. A code-based verification system is going to replace it.
“As long as the device being used to watch Netflix is using the internet connection in the primary account owner’s household, we will not require verification,” stated the help page for India. However, the streaming giant did not share details on how it will work for users willing to share verification codes with others borrowing their password.
More on the scrapped plans
Netflix’s now deleted 31-day login rule led to several outcries on social media. Several people questioned its practicality as household members living apart for extended periods. If this plan is introduced, they will not be able to use Netflix. Greg Peters confirmed to Bloomberg earlier this year that Netflix is planning to stop sharing password sharing. Peters is the new co-CEO of the streaming service. However, he is optimistic that making high-quality content will bring back people borrowing accounts even if it makes people unhappy. As per an estimate, over one hundred million households are using the service without paying.