HUB, a group of young veterans from an Israeli elite intelligence unit have developed a hardware solution that aims to drive a paradigm shift in cyber-defense for enterprises and governments
For over a decade, there was nothing new in the crowded arena of cyber defense technologies. In a simplified manner of speaking, cyber-security essentially comes down to covering up computing hardware with layers of protective software against malicious hackers. Household names such as Checkpoint, Palo Alto Networks, Trend Micro, and IBM have been leading this $300 billion market with Firewalls, Identity & Access Management, Intrusion detection, and many other solutions, while successful cyber-attacks are on a constant rise with 88% of global organizations experiencing ‘Phishing’ attempts every year, and an estimated 95% of companies’ data worldwide is still considered as totally exposed.
Subsequently, it is no wonder that a recent poll found that 68% of business leaders feeling their cybersecurity risks are only increasing (Accenture Security, “The Cost of CyberCrime”, 2020) which corresponds with the reported data breaches (as there are many non-reported ones) of 36 billion sensitive enterprise and government records that were exposed in the first half of 2020 to malicious uses and ransom attacks (RiskBased Analysis 2020).
HUB is an Israeli contender that claims to be able to change all that and tip the scales to the right side for the first time since cyber-security has become a thing. Their claim seems simple, when proclaimed by their young and charismatic Founder and CEO, Eyal Moshe: “Computers were never built for defense against malicious hacks“, he stated in a recent interview, “as the computing hardware foundation itself is wide open for attacks, all existing solutions are merely a patch the hackers have learned to easily overcome. Once you have fortified the hardware itself – the CPU, the computer’s memory, the communication card, etc. – against cyber threats, this is where things will dramatically change, and we are likely to see an unprecedented sharp drop in successful cyber-attacks for the first time in decades”.
HUB’s management has been aggressive in the past year, testing their novel tech with the largest organizations globally and building professional services and global distribution platforms in over 40 countries via targeted mergers and acquisitions in this space.
Among their clients and investors, one can find a long list of Blue-Chip global enterprises such as Lockheed Martin, AXA Insurance, ING and HSBC banks, Amdocs, ABB, GE, and hundreds of others. HUB (which by the way means ‘Defense’ in the official Star Trek Klingon language) aims to disrupt a market that is constantly losing a fight against the rising Tsunami of cyber-crime. They have managed to get the attention of global enterprises and governments, and now all that remains is to see if they can deliver on the promise, we all have been waiting for.