Apple is in discussions with its major competitor Meta about incorporating Meta’s generative AI into its products, as reported by the Wall Street Journal on Sunday. This move is part of Apple’s efforts to stay competitive in the artificial intelligence space.
The report follows Apple’s recent agreement with OpenAI, the creator of ChatGPT, to enhance its Apple Intelligence suite with new AI features for its popular products.
For several months, Apple has faced pressure to demonstrate its AI strategy, especially after Microsoft and Google quickly launched their AI products.
While Apple has developed its own smaller-scale artificial intelligence, it plans to collaborate with external companies like OpenAI to enhance its offerings.
According to sources cited by the Journal, Meta has engaged in talks with Apple about integrating its generative AI model into Apple Intelligence.
In early June, Apple’s senior vice president of software engineering, Craig Federighi, mentioned that Apple also aims to integrate Google’s generative AI system, Gemini, into its devices.
Analysts highlight that Apple’s primary challenge is to incorporate ChatGPT-style AI, which heavily relies on data, into its products without compromising its strong emphasis on user privacy and security.
Apple Intelligence will allow users to create custom emojis based on textual descriptions and generate brief summaries of emails within the mailbox.
Additionally, Apple announced that Siri, its voice assistant, will receive an AI-powered upgrade and will now be visible as a pulsating light on the edge of the home screen.
Launched over 12 years ago, Siri is now considered outdated compared to the new generation of assistants like GPT-4, OpenAI’s latest product.
According to Canalys, 16 percent of smartphones shipped this year will feature generative AI capabilities, a figure expected to increase to 54 percent by 2028.