Netflix saw an increase in new sign-ups around the end of last year, as consumers were prompted by the company’s efforts to reduce password sharing to form individual accounts. During the three months ending in December, the streaming behemoth added more than 13.1 million subscribers. This was the largest quarterly increase since 2020, extending a rising trend that began the previous year. “We paused pricing hikes while we implemented paid sharing. “Now that we’ve gone through that, we can return to our normal approach,” co-chief executive Greg Peters told the BBC.
“The summary statement might be, ‘back to business as usual’.” Many new members choose the most affordable plan, unconcerned about the possibility of viewing adverts. In the 12 countries where Netflix provides ad-supported content, including key markets such as the United Kingdom and the United States, this plan accounted for 40% of newly registered accounts. This development provides an ironic turn for the corporation, which has avoided introducing adverts for years, citing potential negative consequences on the viewer experience and concerns about complicating its business with privacy threats and other difficulties.
This sparked a reevaluation, prompting Netflix to investigate new ways to attract viewers and increase income
However, the corporation experienced an unanticipated loss in subscribers during the first half of 2022, which was followed by a dip in profits. This sparked a reevaluation, prompting Netflix to investigate new ways to attract viewers and increase income. In addition to marketing and the crackdown on password sharing, the corporation is experimenting with additional live events to reach a larger audience, according to the BBC. According to the media site, Netflix has announced a 10-year, $5 billion contract to bring WWE Raw, pro wrestling’s most popular weekly show, to the platform. Many of their competitors are experimenting with the same thing. According to Paolo Pescatore, an analyst at PP Foresight, the results confirm Netflix’s strategy.
“Another cracking quarter to finish the year,” he went on to say. “These latest results reaffirm that Netflix is firmly the king among all streamers.” On Tuesday, the platform garnered 18 Oscar nominations, including “Best Picture” for the film Maestro, starring Bradley Cooper and Carey Mulligan. Shares rose more than 6% in after-hours trading. Netflix reported more than $33.7 billion in revenue in 2023, an increase of more than 6% from 2022.