Usain Bolt has filed to get his victory pose trademarked as he is looking to start a new clothing line with the pose as the logo.
Usain Bolt has taken steps to trademark his victory pose in the US. According to reports, the eminent sprinter, who is considered one of the greatest of all time, plans to launch a new clothing and accessory line under the logo. It also includes restaurants and sports bars with services like VIP areas, catering, and loyalty programs. Bolt has previously filed an application to protect the logo that features his famous victory stance.
On August 17, Usain Bolt submitted a trademark application to the US Patent and Trademark Office for the use of the logo on jewelry, handbags, sunglasses, shoes, and sporting items. Along with offering amenities like VIP rooms, catering, and loyalty programs, it also contains restaurants and sports bars.
“The list is relatively extensive”
“The list is relatively extensive. The logo could be licensed or he could make those products himself,” said Josh Groban, who is a Washington-based trademark lawyer who tracks filings by athletes.
Bolt has been a prolific brand endorser throughout his career, working with companies including PepsiCo Inc.’s Gatorade drinks, Hublot SA watches, and Puma SE clothing. Additionally, he owns shares of companies including Champion Shave razors, Enertor insoles, and esports league Wylde.
Bolt previously applied for trademarks involving a similar logo 12 years ago, but those were abandoned after going unused early in his career.
As the world’s fastest man dominated at the Olympics in Beijing in 2008, Bolt’s distinctive pose gained popularity around the world. The sprinter has struck the pose throughout the years, leaning back and pointing to the skies after breaking world records and taking home several gold medals.
The filing says– “The silhouette of a man in a distinctive pose, with one arm, bent and pointing to the head, and the other arm raised and pointing upward.”
He continues to hold the world records for the 100- and 200-meter sprints and is the fastest man in history. In 2009, he ran the 100 meters in 9.58 seconds, breaking the previous record, which he has kept ever since. Bolt has won eight gold medals at the Olympics. He also holds the record for the most consecutive 100- and 200-meter victories.