Amid the snacks, gambling, and booze during Sunday’s game, an unlikely Super Bowl ad featuring Jesus Christ showed up twice. Here’s everything you need to know.
All about the new Jesus Christ Super Bowl ad
Sunday’s game was blessed by the two features of the Jesus Christ advertisement. First, it made its way midway through the game’s second quarter. Pasty Cline provided soaring vocals as the backdrop for the 30-second video where he gets out. Additionally. it also featured him taking the USA’ and touting it as a “movement to reintroduce people to the Jesus of the Bible and his confounding love and forgiveness”.
It is important to note that the Servant Foundation is a Kansas-based non-profit organization that reported a total revenue of $405 million for the fiscal year 2020. Additionally, it donated over $50 million to the Alliance Defending Freedom (ADF). ADF is a non-profit famous for fighting non-discrimination laws and abortion rights. Leaders in the USA are concerned about the diminishment of the brand. He Gets Us, a subsidiary of Servant Foundation and a non-profit 501(c)(3), and does not claim to be a “’ left’ or ‘right’ or a political organization of any kind”.
More on Jesus and his PR
A majority of the donors behind the group making the super bowl ad are anonymous. However, David Green recently revealed his family was one of the big backers in a talk show with Glenn Beck. Green is a billionaire and the founder of Hobby Lobby. “You’re going to see it at the Super Bowl—’ He gets Us’. We want to say—we being a lot of people—that he gets us. He understands us. He loves who we hate. I think we must let the public know and create a movement,” said Green.
“It fits with our target audience well. We’re trying to get the message across to people who are spiritually open, but skeptical,” stated Jason Vanderground. Vanderground is the spokesperson for the He Gets Us campaign. A report by the Pew Research Center determines Christians age of Christians in the US if they keep leaving the religion. The age will shrink from 64 percent to “between a little more than half (54%) and just above one-third (35%) of all Americans by 2070”.