DENVER, April 18, 2023 — Hectic, an all-in-one freelancer business platform, has undergone a complete rebrand to reflect the company’s growth. The name change to Moxie is at the center of the rebrand and is accompanied by the new With Moxie domain name, and a new logo.
The company, which has served the freelancer community since 2019, initially used a reverse branding strategy. The founders chose the name Hectic to convey what the platform is antithetical to: freelancers’ hectic work schedules. Naming the company Hectic was bold, though it ultimately didn’t pan out after trying it for a few years.
“I have personally chatted… with thousands of our users since 2019, and eventually, after so many interactions, I had to admit our reverse branding strategy had backfired,” said Moxie co-founder and CEO Geoff Mina in a letter addressed to users of the platform. “The majority of people simply didn’t get it. The name and brand sparked confusion, not excitement.”
In early 2023, Mina decided it was time to change the company’s name. The one word that kept coming to him was “determination,” giving him the idea for Moxie, a word used to describe someone with nerve, grit, or force of character.
“I don’t believe there is a single word that better describes what it takes to thrive as a freelancer,” said Mina. “Combine our fancy new logo, domain, and brand name with our stupid-good tools, amazing customer support, and educational materials, and we are well on our way to helping more of you build the business that bankrolls the lifestyle you really want.”
The company’s innovative tools have allowed freelancers to run their businesses With Moxie. From features like the client portal that gives clients a unique location to view project updates to accounting features for creating and sending invoices, Moxie is committed to being the primary platform for all freelancing needs.
About Moxie:
Previously known as Hectic, the company rebranded to Moxie in 2023 to usher in a new company vision. Moxie is a leading freelancing platform that empowers freelancers to manage and grow their businesses. With Moxie, freelancers are able to do more than just invoice clients, as the platform includes time tracking, scheduling, client portal, and accounting features. The company, founded by a group of freelancers, understands that freelancing is hard, which is why Moxie is invested in providing the best user experience.
For more information, please contact Michelle Garrett.
Media Contact:
Name: Michelle Garrett
Email: hello@withmoxie.com
Address: 2770 Arapahoe Rd, Ste 132-1113
Lafayette, CO 80026
Website: https://www.withmoxie.com/
Source: Story.KISSPR.com
Release ID: 600957