In today’s SEO-dominated world, no website can realistically aim to achieve success without dominating the SEO rankings. In this article, we will discuss 5 ways to increase your site’s SEO ranking by following some industry best practices.
Publish Relevant Authoritative Content
High quality and authoritative content is the primary driver of search engine results pages rankings. And perhaps there is no way that we can overstate the importance of relevant authoritative content in the SEO rankings of a site. High-quality authoritative content created with your intended user in mind increases the traffic to your site that in turn improves your site’s relevance and authority in the eyes of search engines.
You must identify and target a specific keyword phrase for each authoritative page on your site. You need to think carefully about how your intended users might search for the content on your page. They might not be searching using general phrases such as “hotel in New York” for example but may instead use more targeted phrases such as “affordable hotel in Manhattan”. Try to use such keywords in the content and optimize for such targeted keyword phrases.
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You can also try to optimize your authoritative pages for more than one keyword phrase, although this is exceedingly difficult unless the keyword phrases are somewhat related. If you want to rank for multiple keywords, then there is a high chance that you will need to create multiple web pages for each keyword phrase.
Update the content regularly
Regularly updating your content will help your site remain relevant and search engines view positively the sites that update their content on a regular basis. You can audit your content on a set schedule such as each quarter or at the start of a year and ensure that the site has freshly updated content.
Update Metadata
Metadata is an important but often overlooked tactic in the SEO arsenal of any webmaster. Metadata refers to the information that is inserted between the <head> tags of a page to tell search engines about the content of the page. Title metadata and description metadata play an important role in the SEO ranking of your website. So, always try to insert these while creating or updating a webpage.
Use alt tags
Alt tags are used for tagging images and videos on a webpage. Alt tags tell search engines that the piece of content in question is an image or a video and are important for improving the overall SEO ranking of your profile. These tags also allow the images or videos on your site to be searched easily on the web.
Have a site that others want to link to
The last tip is to have a site that others would want to link to. You can create such a site by having authoritative content that is keyword rich, provides useful information in an unbiased way, and speaks to the needs of the readers. Having such a site will automatically lead to more inbound links and will increase the SEO ranking of your site.
Source: https://www.mtu.edu/umc/services/websites/seo/
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