According to Pepsi’s announcement on Friday, Pepsi Zero, the sugar-free drink has a “new sweetener system” that gives it a “bolder and more fresher flavour profile” than its prior version.
Pepsi (PEP) declined to specify what precisely was altered in the recipe
Pepsi (PEP) declined to specify what precisely was altered in the recipe, although the corporation did tell CNN that caffeine levels had been decreased to be more in line with those of ordinary Pepsi (PEP). The new flavour, according to user studies, is more reviving and has a “genuine cola taste,” the business said.
According to Todd Kaplan, chief marketing officer of Pepsi, the business “leveraged the best innovative beverage technology to update our Pepsi Zero Sugar product to provide fans the greatest tasting cola in the zero-sugar category.”
To make the new recipe easier for customers to recognise, it did include a “new better flavour” emblem
The packaging for the new formula has already started to appear on store shelves. To make the new recipe easier for customers to recognise, Pepsi did include a “new better flavour” emblem. Reddit users who recently learned about the new formula claimed that it is “much sweeter” and no longer leaves a “strange aftertaste” than the old one.
With new advertisements appearing throughout the Super Bowl and NFL playoffs, Pepsi is throwing some marketing force behind its debut. After discontinuing its sponsorship of the widely seen halftime show last year, Pepsi is airing its first Super Bowl commercial in three years.
A year after a new Coca-Cola Zero Sugar formulation emerged, Pepsi Zero Sugar has updated its recipe. While Coke did not specify what was altered, it did say that the new flavour is “more refreshing and delightful” and that the packaging has undergone some changes.
The company discontinued Sierra Mist and replaced it with a new lemon-lime beverage named Starry
Pepsi Zero Sugar has had trouble competing with Coke Zero Sugar in terms of sales. Data from Beverage Digest provided to CNN shows that Coke’s market share has steadily increased over the previous five years to roughly 4%, while Pepsi’s version has garnered less than 1% of global soda sales.
“Pepsi can no longer be satisfied having an also-ran to Coke Zero Sugar,” Duane Stanford, editor and publisher of Beverage Digest, told CNN. “Reformulating Pepsi Zero Sugar is a line in the sand that says it’s time to compete in earnest for a share in the most important cola segment today.” He added that “reformulation is a must to compete effectively,” because customers like sweeter colas.
It’s Pepsi’s portfolio’s second reorganization this week. In an effort to more effectively compete with Coke-owned Sprite, Pepsi discontinued Sierra Mist and replaced it with a new lemon-lime beverage named Starry.