Taylor Swift has officially concluded her historic Eras Tour, leaving an indelible mark on the music industry and her fans. The final leg of the tour wrapped up with three electrifying performances in Vancouver on December 6, 7, and 8, capping off a journey that began in March 2023.
During the final concert, Swift addressed her fans with heartfelt gratitude, saying she was overwhelmed by their unwavering love and support. According to industry reports, the Eras Tour grossed over $2 billion, cementing its status as one of the highest-grossing tours of all time.
A generous gesture by Swift
In a gesture of appreciation, Swift distributed $197 million in bonuses to her tour crew, according to People magazine. This massive payout, which amounts to roughly 10% of the tour’s overall gross, was given to individuals across various departments, including truck drivers, caterers, stage technicians, dancers, and security personnel. The bonus was on top of their regular salaries, highlighting Swift’s commitment to valuing the people who made the tour a success.
This isn’t the first time Swift has shown her gratitude through monetary rewards. In August 2023, after completing the first American leg of the tour, she reportedly handed out $55 million in bonuses to her employees.
Ending 2024 on a high note
Swift’s remarkable year doesn’t end with the tour. Her album, The Tortured Poets Department, has reclaimed the top spot on the Billboard 200, making it the most successful release of 2024. Her Eras Tour book is also creating a buzz in the literary world, selling over 800,000 copies in its first week in U.S. Target stores, narrowly missing a one-week sales record.
Swift’s journey through the Eras Tour has not only broken records but also underscored her dedication to her craft, her fans, and the people who work behind the scenes to bring her vision to life. With her career reaching unprecedented heights, Swift is poised to end 2024 on a triumphant note.