Netflix is likely to earn about $891 million from the South Korean survival series Squid Game. Lee Jung-Jae, Park Hae-soo, Lee Byung-hun (I Saw the Devil), and Gong Yoo feature in Squid Game. It is a film about a group of adults who are compelled to play a series of children’s games with grave repercussions. It is in exchange for the chance to win a total of 45.6 billion won. Hwang Dong-hyuk, the show’s writer and director, first created it in 2008. But everyone rejected it until Netflix took an interest in it in 2019, eventually finding it and airing it on September 17.
The show is the season’s biggest surprising hit. There are various adaptations of the show’s red-light green-light game on TikTok. It is in addition to its huge word-of-mouth appeal. Because of the popularity of fans dressing up as the show’s contestants for Halloween (in green tracksuits and white shoes), sales of white slip-on Vans have increased by 7,800%.
“Impact Value” of Squid Game
Netflix expects to generate a stunning amount of money from the series, according to leaked data obtained by Variety. The show’s budget was $21.4 million. But the “impact value” is likely to be $891 million. So, Netflix is anticipated to earn $891 Million from Squid Game. This metric refers to the estimated number of new customers the show will persuade to join the streaming service, effectively recouping 40 times their investment in the series.
Squid Game is said to have reached 132 million households. It is more than half of Netflix’s current 209 million accounts. According to their internal stats, the show has been streamed for a total of 1.4 billion hours since its debut. Squid Game has been on the service for exactly a month and is still the #2 title in the United States, just behind the new season of Penn Badgley’s stalker series You, which aired on October 15.
Netflix has not confirmed Season 2 of Squid Game yet. But it’s a foregone conclusion. Indeed, Netflix’s head of global TV recently intimated as much. However, the creator is presently working on a feature film. So there may be some difficulties in getting it off the ground. However, based on those figures, there’s no reason to believe they’ll abandon this cash cow. These figures will almost certainly persuade Netflix to increase the budget for the next season. It will reward fans by being bigger, better, and bolder, even if it means a longer wait.