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On June 13 and 14, BTS organized a two-day fan gathering; BTS Muster Sowoozoo 2021; in honor of the eighth anniversary of the band. And, after all, it wouldn’t be a BTS performance if they didn’t break any records, right? In only two days, the virtual performance drew over 1.33 million paying spectators from 195 countries.
BTS 2021 Muster Sowoozoo used interactive technology like Army in Echo and Army On Air. It was to make fans feel like they were a part of the performance. A large screen underneath the stage showed people from all over the world enjoying the event.
BTS Muster Sowoozoo 2021 total income
Muster Sowoozoo claimed to have made more than $71 million in ticket and product sales. According to a press release from Big Hit Music, the two-day fan event generated at least 80.0 billion KRW in revenue.
A normal Muster ticket costs 49,500 KRW (about $44.30), while a 4K ticket costs 59,500 KRW (about $53.30). The total ticket sales would have grown by 65.8 billion KRW to 79.1 billion KRW (about $59.0 million to $70.9 million). These figures were officially made public.
Records from the past
The previous high was 993,000 viewers from 191 countries for their Map Of The Soul on E Online performance in October of last year, and 756,000 for Bang Bang Con: The Live in June of 2020.
Muster’s best moments
There were no fireworks in Seoul’s Jamsil Olympic Stadium, but they appeared insignificant in comparison to the septet’s electrifying performances and the enthusiasm of the shouting spectators on the screens. Although Army was not physically present, BTS made sure they saw the movements on the song Butter.
Aside from that, the Korean version of Wishing On A Star, which was published in 2016 as part of BTS’ second full-length Japanese album, was unveiled. Individual performances of Chicken Noodle Soup and Daechwita were given.
Not to mention the hip-hop remix of Not Today and the first live performance of Dis-ease, which fans have been anxiously anticipating. Butter, the group’s most recent hit, has also just entered its third week on Billboard’s Hot 100 list.