The New York Times has bought Wordle, bringing the popular daily word craze into its growing library of games and puzzles.
The price was not disclosed, but according to the New York Times, it was in the “low seven figures.”
Wordle allows players to guess a five-letter surprise word six times. Josh Wardle, a software engineer from Brooklyn, invented it. Josh Wardle, a software engineer in Brooklyn, has been the creator since its launch in October. Since its launch in October, it has gone viral, with users sharing how many guesses it took them to answer the word on social media. According to the New York Times, the game boasts millions of daily participants.
New and old players will be able to use it for free at first, according to the Times. Thereby, sparking concerns that it would eventually be locked behind a paywall.
The New York Times is focusing on gaming to diversify its revenue streams. The newspaper has cautioned that, now that Donald Trump’s turbulent presidency is over, subscriber growth will not continue at the same rate as it did in 2020.
The Times’ games, which include “Spelling Bee” and crossword puzzles, surpassed 1 million memberships in December.