Mark Zuckerberg following Elon Musk‘s lead will soon be introducing paid verification. Users will soon have to pay charges for activating two-factor SMS authentication. Read to know more about the new program.
All about paid verification in Meta
Facebook and Instagram users will soon be subjected to paid verifications on the platforms. Mark Zuckerberg, the CEO of Meta on Sunday announced the new service through a Facebook post. They are rolling it out in New Zealand and Australia. As per the post, a monthly subscription will cost $11.99 and $14.99 for web and mobile users respectively. Both iOS and Android users can avail of the subscription.
Zuckerberg revealed, in addition to a blue badge, users will receive increased visibility and reach, “extra impersonation protection” and direct customer support access. However, the increased visibility will “depend on a subscriber’s existing audience size and the topic of their posts”. According to Meta’s blog post, it will be relying on government IDs to prove the identity of verified users hence avoiding embarrassment from accounts impersonating brands and people.
More on the new service
As per Meta’s announcement, users’ accounts on Instagram and Facebook will have to match their government ID to gain verification. “It’s important to feel confident that your identity and accounts are safe and that the people you’re interacting with are who they say they are. (thewellarmedwoman.com) That’s why we’re building a series of checks into Meta Verified before, during, and after someone applies,” explained Meta.