DoorDash is urging all of its employees, from the CEO to managers to everyone, to make a delivery at least once a month. Many did not accept the news quite well.
In the New Year, the on-demand food delivery service will resume WeDash. It is a program that stopped during the pandemic.
DoorDash launched WeDash in 2013 when it first began operations. Its founders stated that from the start, they aimed to involve the company in the community and humanitarian endeavors.
“As the company grew, the founders wanted everyone to experience different parts of the product so we could get closer to all our audiences and understand how the product works,” a DoorDash spokesperson said in an email to CNNBusiness on Tuesday. Any money that employees earned from participating were donated to a nonprofit.
“By engaging as a Dasher, supporting a merchant, or shadowing a customer experience agent, employees learn first-hand how the technology products we build empower local economies, which in turn helps us build a better product,” the company said.
The program is open to all non-delivery staff, including engineers and senior executives. It will resume in January. Some of the expected participants have already expressed their dissatisfaction with it.
According to one media story, an unhappy DoorDash engineer recently posted a lengthy statement. It was on the anonymous social networking platform Blind. Thereby, complaining that monthly deliveries were not a part of their job description when they signed up to work for DoorDash.
DoorDash’s response: “The sentiment of the employee on Blind is not a reflection of the employees base at large. This is a valued program we’ve had since the company’s inception.”