Archangel DMS, a leading provider of digital media solutions in the MENA region generating over 5bn monthly media views, recently kickstarted discussion around one of fastest growing online entertainment brands, “Haret Shoof”. Haret Shoof is a multi-platform Web video series brand focused on a pioneering genre: Levant short form period drama hand-crafted particularly for mass social media platform consumption and engagement. The brand boasts over 1.7 million followers on Tiktok, Facebook and YouTube. In less than 2 years, the Haret Shoof (#حارة_شوف) hashtag has been included in roughly 1.4 billion views on TikTok alone. Haret Shoof’s content is organized around mini-series (called “Riwayat”). The content hosts some of the most famous celebrities in the MENA region.
“We are super-proud of the Haret Shoof experiment. An engineering and data-driven approach to online entertainment and fictional short-form content has proven to be effective on social. Our team worked tirelessly to develop novel data analytics techniques since 2021 and we’re finally reaping the fruits of that labor. Haret Shoof pushes the boundaries of what’s possible for short-form Arabic drama,” said Ali Jose Ishtay, Archangel DMS’ general manager.
Haret Shoof has successfully captured the hearts and minds of viewers across the MENA region with a particular strength in Saudi Arabia. A significant portion of its viewership on TikTok originates from the Kingdom (almost 18%). The brand’s content resonated well with the Saudi Audiences owing to its family-friendly constitution. Additionally, the brand generates tremendous viewership in the Levant owing to its topical, historical and cultural relevance.
Archangel DMS will continue to leverage its success in the Haret Shoof brand to pioneer the dissemination of new formats and genres for the MENA region utilizing its fundamental data-driven content approach. Analysis for new genre and format releases are ongoing at the moment and the company’s next trajectory is set on modern drama.
Tiktok URL: https://www.tiktok.com/@haretshoof
Facebook URL: https://www.facebook.com/haretshoof
YouTube URL: https://www.youtube.com/@haretshoof
Source: SubmitMyPR
Release ID: 654368