Amazon is confirming a rumor from last year by building its first-ever Amazon Style physical clothing store. Thereby, promising a high-tech shopping experience. According to Amazon, it would offer brands that shoppers “know and love”. An app will allow you to select an item, size, and color before sending it immediately to a fitting room or pickup counter. The first store will open at The Americana at Brand in Los Angeles “later this year,” according to the business.
Amazon said it will feature “hundreds of brands” picked by fashion curators. It will also have “feedback provided by millions of customers shopping on Amazon.com”. It didn’t say which, but its online store presently sells items by Oscar de la Renta, Altuzarra, and La Perla, among others. Many premium and high-end brands, on the other hand, have been hesitant to offer their products on Amazon.
Amazon physical clothing stores will have twice as many styles as traditional stores. But shoppers will not have to seek the proper size or color manually. Instead, if you see a piece of apparel you like, you may use the Amazon Shopping App to scan its QR code to see sizes, colors, customer ratings, and other information. If you don’t need to try it on, you can send it to the fitting room or straight to the pickup counter. It also employs an AI-powered system to recommend new things depending on what you’ve already chosen, as you might imagine.
You can use the app to open the fitting room door, which will contain all of the items you’ve chosen. Each has a touchscreen that allows you to keep shopping and request new things to try on without having to leave the store. Thanks to the technology used by Amazon in its fulfillment centers, they’ll arrive in “minutes.”
You are welcome to purchase things that you saw in the store online, as long as the pricing is the same. Items can be returned in-store. Any item you scan will be saved in your shopping app so you can come back to it later.
Amazon has already opened several Fresh grocery stores, as well as book stores and a hair salon. It didn’t clarify whether it will use the cashier-less “Just Walk Out” technology featured in Fresh and Whole Foods. But it did indicate it would use Amazon One palm recognition for checkout.
