We’re in the midst of Grammys week, and The Recording Academy can no longer keep the details of the luxurious gift bag a secret. The luxurious gift bag that every artist and presenter will walk away with at the awards ceremony is from Lash Fary’s Distinctive Assets and includes some of the most expensive gift items. Every year, the Grammys gift bag is perhaps the most talked-about portion of the awards, aside from the big prizes. The gifting company is a Los Angeles-based entertainment marketing firm celebrating its 25th anniversary with The Recording Academy. It will create the only official Grammy gifting area and gift bags for the show’s presenters and performers.
In a statement, Fary said, “It has been a privilege and honour to have been a small part of music’s biggest night for 25 years. Our gifts are so well received because they range from functional to fabulous while embracing inclusivity and philanthropy.” According to Hollywood Reporter, the gift bags are worth $36,000, and Fary’s team created a total of 145 bags. Distinctive Assets is also preparing a gifting lounge, which will be open for three days of rehearsals. Miage Skincare presents the lounge, which will feature a five-piece range of premium items for the fourth consecutive year. Aiper, a cordless robotic pool cleaner; Auro Wellness Glutaryl health and longevity bundles; Cate Brown luxury sustainable throw pillows; top-rated Chilean wines from Frontera; heritage jewellery from Grossé; the Nap Bar’s Better Sleep Box; Oneisall all-in-one pet grooming vacuum blow dryer; Oxygenetix’s oxygenating foundation plus deluxe makeup accessories; vegan leather jackets and cruelty-free outerwear from PETA x Noize; and THOR Kitchen welcome packages.
The luxury gift bag will also have products and services from Music Connection, gourmet salt and self-care experience
According to the same report, the luxury gift bags contain a vegan beverage product from 1MD Nutrition, Mitchell S. Jackson’s book Fly: The Big Book of Basketball Fashion from Artisan Books, portable, antimicrobial seats for personal items such as purses from BAGCEIT, Banila Co. skincare, bird feeders, and portable blenders. They also provide a free session with magician and mentalist Carl Reads Minds, sustainable skincare from Danucera, Dyson Zone noise-cancelling headphones, EpicLight Beauty products, exclusive VIP access from FLY LYFE, mini Furby Furblets electronic toys, beauty products from Garnier and Goodal, and red light therapy from Helight. The list continues with footwear, Vicki Sokolik’s book If You See Them, collagen gummies from iHerb, products from Ilmma Beauty and imPRESS Beauty, Inaru chocolates, a variety pack of Karma Nuts, hair products by Kérastase, KISS Products, KUDO Protein Popcorn, pancake and waffle mixes by Living Prana, and the game Monopoly Knockout.
The luxury gift bag will also have products and services from Music Connection, gourmet salt, self-care experience by Nativa SPA, probiotic strawberry “yoggies” by Nature’s Garden, products from NaturGeeks, rolling duffel bag, gold-plated “sing ring” by OOVO, a smart toy for kids called Orboot by PlayShifu, socks, products from Pardon My Fro, a beanie by PETA, beverages by Poppi, a journal from Power of Positivity, a classic bag by Sattaché, items from a mental health-focused clothing brand, serum by Serucell, jewellery care items, dog and cat superfood, body oil, skincare by SOLAWAVE, items from men’s haircare line The Hair Forge, shampoo and conditioner by TRUSS Professional, products from hair pros Wella Professionals, hair, skin and body care from WEN by Chaz Dean, a sleep consultation voucher from Wesper, and an electric sparkling wine opener.
The Recording Academy has announced the first batch of performers for the Grammy Awards 2024, which include Billie Eilish, Dua Lipa, Olivia Rodrigo, Luke Combs, Travis Scott, and Joni Mitchell. They will perform on the Crypto.com Arena stage on February 4. The Grammy Awards will be presented by Trevor Noah. It will be broadcast live on CBS and streamed on Paramount+.