Tinder has officially revealed its high-profile, ‘measly’ priced $499-per-month premium subscription service named “Tinder Select” to act as a cupid for people seeking love and companionship. The dating app’s most active users will have access to features such as “VIP” search, matching, and chat.
According to Tinder, less than 1% of users will be granted access to the premium product, and members can opt to show their status on their profile with an exclusive “Select” badge.
Tinder $499/month subscription – What all it offers?
Despite the fact that users will be paying a fortune to seek relationships, they can direct message other members without matching up to two times each week.
If a user likes another user, their profile will be unblurred in the latter’s “Likes You” grid, even if they don’t have a Gold or Platinum Tinder subscription.
Tinder has also detailed the membership requirements, stating that a user’s profile must meet the “5-point Select Screen” for profile quality and interaction.
1) Have 5 areas of interest
2) Include four photos; 3) Include a bio of at least 15 characters.
4) Demonstrate a desire for a connection
5) Be Photo Verified
“We know that there is a subset of highly engaged and active users who prioritize more effective and efficient ways to find connections, and so we engaged in extensive tests and feedback with this audience over the past several months to develop a completely new offering,” said Tinder Chief Product Officer Mark Van Ryswyk.
The dating giant is currently going through a hard patch, which could explain the $6,000-a-year membership plan.
Tinder’s parent company, Match Group, recorded its first-ever quarterly decline in the fourth quarter of 2022. On the August 2 earnings call, the corporation and its leaders reflected somberly on a revival strategy.
When asked how successful the new Tinder product might be, Match CEO and Tinder temporary CEO Bernard Kim was upbeat.
“If you actually take a small fraction of our payers at higher price points, you actually get a number that’s in the tens of millions of dollars on an annual basis,” said Kim.
“A small segment of users drive a high amount of monetization,” he added.
Why a $6,000-a-year membership plan?
The dating giant is currently going through a hard patch, which could explain the $6,000-a-year membership plan.
Tinder’s parent company, Match Group, recorded its first-ever quarterly decline in the fourth quarter of 2022. On the August 2 earnings call, the corporation and its leaders reflected somberly on a revival strategy.
When asked how successful the new Tinder product might be, Match CEO and Tinder temporary CEO Bernard Kim was upbeat.
“If you actually take a small fraction of our payers at higher price points, you actually get a number that’s in the tens of millions of dollars on an annual basis,” said Kim.
“A small segment of users drive a high amount of monetization,” he added.
Tinder is also testing an AI tool
Tinder, which has over 75 million active users, is now using artificial intelligence (AI) in its marketing strategy in order to retain customers and increase revenue.
According to The Guardian, Tinder is testing an AI tool that selects the most flattering photographs from a user’s album, effectively altering the dating experience.
Tinder’s AI breakthrough entails a complex algorithm that methodically evaluates a user’s photo collection and curates a selection of five images that best represent their personality.