Facebook Insights and Analytics is an incredible tool for improving your sales and marketing on Facebook. With the help of insights from your Facebook account, you can track the very minute changes that occur to users’ behavior anywhere from a few hours to several months after they’ve left a post.
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Improvements like this couple well with the Facebook Analytics feature designed to provide your company with valuable insights about everything from user engagement to sales conversion rates. This knowledge provides you with a wealth of information that will help you better understand your customers and your competition – which in turn can help boost your profits. In this article, we discuss how Facebook Insights and Analytics boost sales.
What is Facebook Insights?
Facebook Insights is an analytics dashboard that allows you to track user behavior and post performance on your Facebook business page. The software also advises competition pages to follow and track in addition to offering important metrics like page views and article reach for both paid and organic content.
What is the purpose of Facebook Analytics?
Page views, peak traffic hours, visitor demographics, and other interesting information are all measured by Facebook Analytics. Having said that, Facebook Analytics stands out by providing a more precise picture of the effects of your Facebook ads and Facebook page on your business.
Facebook Analytics is an analytical tool that helps you to understand your customers better. It will help you understand how Facebook is being used, where people are interacting with your brand, what topics are trending, and more.
For example, if you are selling shoes online, it would be great if people were talking about them on Facebook. This will help in boosting sales as no one wants to buy shoes that nobody wants to talk about!
Facebook Analytics can also be used to analyze your competitors’ performance and see what they are doing well so that you can improve on it.
How to Use Facebook Insights to boost sales?
Here are some tips on how to use it for your business:
1. Recap Basic Insights
If you’re seeking your finest material, and want a quick and easy way to get it, check out the basic Insights for your Facebook page. Go to your page and click on Insights at the top to view this information.
There are three major areas to consider: Reach, Benchmarks, and Engagement.
First, head over to the Reach section and look at the posts with large spikes on the graph. These are the ones you’ll want to repeat or duplicate, so make a note of them.
Although Reach bothers many people, it is not a really significant stat. Facebook displays the number of views each post receives, and you have no control over this, which is why it’s so annoying.
Performing experiments to attempt to increase your engagement is more crucial than present reach. The results can then be compared to the prior period to determine whether your strategy is effective.
When you’re ready to compare, look under Reach for a particular time frame. The greatest approach to determine whether your new methods are helping you is to do just that.
You should now be viewing Engagement Rate. Based on the number of individuals that saw your post, this calculates the percentage of how many people interacted with it. You can compare your posts in a more fair manner in this way.
A more accurate indicator of your audience’s interest in your material is engagement rate.
2. Save insight data
Install your page’s insights to delve a little deeper into Facebook’s insightful analytics. After that, sort and alter the data so you can view the data that matters to you the most. Since you can’t acquire website clicks from basic Insights, this is particularly important if your goal is to increase website clicks rather than likes, shares, and comments.
How to Use Facebook Analytics to boost sales?
Here are some simple steps you can take to improve your Facebook analytics data:
1. Employing Your Dashboard
No matter how fantastic your campaign is, you must evaluate the effectiveness of your Facebook ads in order to completely understand how they are doing and what has to be done.
The coveted prize of Facebook advertising is Facebook Analytics. You will be given a ton of data from your adverts via the tool.
There are three key elements that you need to completely comprehend in order to utilize Facebook Analytics to its best potential.
2. Analyzing a Funnel
Funnels is the first significant insight offered by the Facebook Analytics tool. In order to view the Funnels dashboard, On the left side of the Facebook Analytics screen, click Funnels. After that, press the “Create Funnel” button.
A drop-down menu will appear as you add a funnel step, including possibilities like discussions, sent messages, page views, post reactions, add to cart, etc. You are free to include any and all options you see pertinent.
You must ensure that your Facebook events are configured correctly in Pixels for the Funnels dashboard to function.
3. Analysis of Customer Lifetime Value
Customer Lifetime Value is the second potent Facebook Analytics report.
Choose Lifetime Value from the menu on the left to configure it, then select All Users or Paying Users from the drop-down list. Users now see more content from friends and groups and less content from pages thanks to a change in Facebook’s system. To increase the number of individuals who view your material in their feeds, you must thus employ advertisements.
As a result, lead generation is considerably more expensive and the ad space is extremely competitive.
For you to receive a good return on investment, each lead must be of high value. Each new customer you bring in should be invested in your brand for the long run.
4. Revenue
Revenue is the third and most crucial Facebook Analytics finding.
Select a date period, then click the Revenue option in the menu to configure it. The income report is quite useful for understanding Facebook audience trends. You can view the number of buyers as well as the distribution of buyers by gender and age.
Your Facebook advertising will be even more focused if you have a better understanding of the customers who are purchasing the most. In this manner, you may maximize the return on your advertising investment. Nothing is wasted in terms of money.
Final Words
Facebook Insights, which provides you with a report on your Facebook Page’s success in terms of interaction and audience demographics, is undoubtedly already familiar to you. Despite being two different analytics tools, Facebook Insights, and Facebook Analytics.
While Analytics is primarily for sponsored advertisements and is housed in your Facebook ad account, Facebook Insights is only for your page and is located under your Facebook Page. To show you how visitors engage with your page and website over time, Facebook Analytics collects micro-level data from your Facebook Page and Facebook Pixel. So, for example, you can see how many people viewed your landing page, left comments on your Facebook post, and then made a purchase.