The fast-food giant Burger King is facing a lawsuit over misleading ads. According to media sources, some customers are suing the international food giant. Customers are alleging “consumer fraud” about several of the products’ advertisements. A prospective class-action complaint, according to Fox Business, has at least 100 plaintiffs. Customers filed it in the FLSD court on March 28, 2022.
A federal lawsuit has been filed in South Florida seeking “class-action” status. Burger deceived the customers, according to the lawyer. This is because advertisements showing food items are not genuine. They depict things such as sandwiches as being significantly larger than what the company offers. Plaintiffs are being represented at the US District Court in Southern Florida. Attorneys Anthony J. Russo and James C. Kelly are looking over the litigation.
Burger King misled the customers
In a 26-page complaint, the lawyers stated Burger Kind misled the customers by showing larger sandwich sizes in its advertisements. The complaint states: “Burger King advertises its burgers as large burgers compared to competitors. Containing oversized meat patties and ingredients that overflow over the bun to make it appear that the burgers are approximately 35% larger in size, and containing more than double the meat than the actual burger.”
Using side-by-side comparisons of Burger King’s Whopper, the lawsuit claims that the fast-food chain certainly misled customers by offering a 35% larger burger. The complaint also provides photos of a real Big King sandwich. The pictures are proof of real comparison to current commercials size. It claims that BK “overstates the size of nearly every menu item in its current advertisements.”
Burger King said in a statement to FOX Business that the company “does not comment on pending or potential litigations”. The complaint’s goal is to force BK and other food businesses to display their menus as they appear in reality.
“We are ultimately seeking changes to the photos; for the materially overstated menu items and fairness across the industry on the issue,” the attorney said in an email.