Reasons why we crave comfort foods

Feel good

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Consuming high-fat, sugar, salt foods triggers brain reward system, affecting mood and mood regulation.

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Self-medication

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Emotional eating is a coping mechanism for people in bad moods, involving unhealthy foods.

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Nostalgic eating

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Scents strongly influence emotional memory, with food smells evoking past memories and predisposition to enjoy certain foods.

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Special occasions

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Celebratory occasions often lead to indulgence, but long-term healthy eating is the better choice.

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