What Makes Apple Stores Different From Other Retail Shops
Apple has launched two brand new official outlets — Apple Stores — in India. Apple BKC (Mumbai) opened on April 18
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Everything about an official Apple Store is designed and managed by Apple, unlike the franchise stores that we see in India
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The store features spectacular designs and the use of materials you do not normally associate with showrooms. It even becomes a tourist attraction spot
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The interiors of an Apple Store are very different from your run-of-the-mill showroom
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Apple claims that accessibility is embedded into every aspect of the Stores, with display tables being placed to allow wheelchairs to navigate easily
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It has Genius Bar, which is manned by super helpful Apple experts who solve technical issues and walk you through Apple product features
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These are actual geniuses who know products and services inside out. You can get an appointment to know your product better or even get advice on the kind of warranty you need
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Another perk that you get when you visit the official store is 'Today At Apple'. which are free sessions to teach you much more than just the basics of your products
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Those who walk into these stores are never pushed to make a purchase or even experience a product if they do not want to
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Apple CEO Tim Cook was present at the launch of the Mumbai store on April 18. He interacted with customers and journalists and answered their queries.