Trends that reshaped the world of digital influencing in 2023

Multiple platforms

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While Instagram remains a powerhouse, influencers are diversifying their platforms.

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Virtual reality

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"As technological advancement picked up a steady pace, we saw how virtual and augmented reality added an edge to creating immersive experiences for audiences," observes Chopra.

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Digital avatars

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From brainstorming to client pitches, artificial intelligence has made its way into every conversation.

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Micro-influencers

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Today brands and influencers are coming together to offer more value to the audience. Micro-influencers, with smaller yet highly engaged followings, are gaining prominence.

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Purpose-driven content

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Influencers are aligning with social causes and promoting purpose-driven content.

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