Meet Aitana Lopez, Spain’s first AI-created model, created by the Spanish agency The Clueless. Aitana has become a groundbreaking virtual influencer, capturing the attention of not only brands but also a large audience of real-life individuals, with monthly earnings approaching 3 lakh.
Ruben Cruz, Aitana’s creator, told Euronews the story behind her creation. Faced with project cancellations, The Clueless identified influencers and models as potential roadblocks. As a result, they decided to take matters into their own hands, creating Aitana as a one-of-a-kind solution to serve as their own influencer and model.
A Day in the Life of Aitana Lopez: A Look at the Virtual World
Aitana Lopezis a 25-year-old ‘exuberant’ woman from Barcelona with pink hair, according to Ruben Cruz. Aitana, a fitness enthusiast with a ‘complex’ personality, embodies a carefully curated personality that resonates with her growing Instagram audience of over 121,000 followers.
Aitana’s life is meticulously crafted by a dedicated team that plans her weekly activities, chooses the places she will ‘visit,’ and curates her Instagram page. The team seamlessly integrates Aitana into various locations using Photoshop and AI, creating the illusion of her physical presence.
Virtual Celebrity
Aitana’s financial success has propelled her into the upper echelons of the virtual influencer sphere, with over 91,000 per advertisement and a monthly average of 2.73 lakh. The Clueless has even expanded its virtual influencer portfolio with the introduction of ‘Maia,’ further solidifying the impact of AI in shaping the digital marketing landscape.
Disagreement and Criticism
Despite her success, Aitana Lopez has come under fire for the ‘highly sexualised’ nature of her images. The Clueless responds by defending their creative choices, claiming that they are simply mirroring the existing aesthetic set by real influencers and brands. This sparks a broader discussion about the role of AI in perpetuating over-sexualized standards among virtual influencers.
Aitana’s story sheds light on the intersection of AI, marketing, and societal standards as she continues to break new ground in the world of virtual influencers. While her success is undeniable, the controversy surrounding her image raises important questions about the ethical implications of artificial intelligence in shaping and reinforcing certain beauty standards. As AI models such as Aitana Lopez become more integrated into the marketing landscape, there is an increasing responsibility to walk the fine line between innovation and social impact. The Clueless method allows for a more in-depth examination of the responsibilities that come with creating virtual personalities that mirror and, at times, amplify societal norms.
