The Wall Street Journal reported on Tuesday that Netflix plans to boost the price of its ad-free service after the current Hollywood actors’ strike ends, driving the streaming company’s stock up more than 3%.
According to the WSJ, Netflix is exploring boosting rates in numerous areas across the world, but would most likely start with the United States and Canada.
According to the source, it is unclear how much Netflix will boost its fees or when the new prices will go into effect.
Netflix did not respond to the report.
The SAG-AFTRA actors’ union is in talks with the Alliance of Motion Picture and Television Producers (AMPTP), which represents the studios, and their next meeting is slated for Wednesday.
After five months of fruitless discussions, the writers’ union reached a provisional agreement with the AMPTP last week.
In February, Netflix reduced the cost of its subscription plans in various regions. In the same month, it announced a strategy to cut down on subscriber password sharing, which was implemented in over 100 countries in May.
