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Home  /  Business  /  Apple Event 2023: Apple to sell made-in-India iPhones on launch day for first time

Apple Event 2023: Apple to sell made-in-India iPhones on launch day for first time

by Siddhi Vinayak Misra
September 12, 2023
in Business, India
Reading Time: 2 mins read
Apple Event 2023: Apple to sell made-in-India iPhones on launch day for first time

For the first time in history, Indians may be able to purchase a new iPhone 15 model built in India on the day it is released.

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According to officials, Apple Inc. intends to launch the made-in-India iPhone 15 in the Indian market as well as some other territories on the first day of worldwide sales.

Although the majority of iPhone 15s will be built in China, it will be the first time that the current model of an India-assembled handset will be available on the first day of sale, according to Bloomberg.

This would also highlight India’s growing manufacturing prowess and represent a significant shift in Apple’s prior approach to selling Chinese-made new products to customers worldwide.

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The new iPhone 15 is expected to go on sale in the weeks or days following its introduction on Tuesday (September 12) at 10 a.m. California time.

Apple, headquartered in Cupertino, California, began manufacturing the iPhone15 last month at a Foxconn Technology Group factory in India’s southern province of Tamil Nadu. The decision was interpreted as another attempt by the US tech giant to close the gap between its primary production hubs in China and its operations in India.

Apple’s output in India is increasing

According to the officials, there may be some delays with the India-built device due to unforeseen logistics difficulties. Apple will unveil its new AirPods, watches, and iPhone 15 at a gala event at its US headquarters. The new products will normally go on sale roughly 10 days after they are unveiled.

Before the release of the iPhone 14, only a small portion of Apple’s global manufacturing was assembled in India, which lagged behind Chinese production by six to nine months. Last year, the wait was substantially reduced to only a few weeks, and Apple increased the number of iPhones built in India to 7% by the end of March.

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The financial incentives provided by Indian Prime Minister Narendra Modi to expand local production, as well as Apple’s policy of looking outside China as the trade battle between Beijing and Washington continues, have helped India become increasingly vital to the iPhone maker’s diversification effort.

According to Bloomberg News, Apple’s Indian suppliers – Pegatron Corp. and a Wistron Corp. plant that will shortly be bought by the Tata Group – will soon begin assembling the iPhone 15.

Tags: Apple Event 2023iPhone 15
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