By acquiring Activision Blizzard, the tech giant will have several games under its domain including Warcraft, Call of Duty. Here’s why this is a huge deal for Microsoft.
Why is acquiring Activision Blizzard a big deal?
On Tuesday, Microsoft announced that it is acquiring Activision Blizzard, the gaming company for $68.7 billion. The move will also help the firm get a firm standing in the upcoming Metaverse. Additionally, in terms of revenue, Microsoft will be the world’s third-largest gaming firm, after Tencent and Sony. For quite some time now, Microsoft has been trying to become a major contender in the gaming industry. Despite having the Xbox console, it has been unsuccessful in cracking the gaming arena. By acquiring this firm, Microsoft will have kitty games such as Diablo, Warcraft, Overwatch, Call of Duty, and several others under its umbrella.
Hence, it can now start scaling up its presence in the gaming arena and start exploiting learnings from the platform. “You look at companies like Facebook and Google and Amazon and Apple, and especially companies like Tencent — they’re enormous and we realized that we needed a partner to be able to realize the dreams and aspirations we have,” said Bobby Kotick. Kotick is the CEO of Activision Blizzard. Additionally, Satya Nadella, the CEO of Microsoft added that “together with our ambition is to bring the joy and unity of gaming to everyone on the planet”.
Microsoft-Activision Blizzard deal: What is the metaverse connection?
For social media and software empires, the metaverse is the next step for success. While the definitions vary, the metaverse is simply a virtual space where avatars or, online identities help in interacting with others. Hence, once the metaverse is here, you can experience the content and not just listen to it or see it. The metaverse will also improve the gaming industry. People can now be more interactive and indulge in the world with additional features. Instead of using a pre-made character, the metaverse will allow you to build your avatar to represent them. For social media and software empires, the metaverse is the next step for success. While the definitions vary, the metaverse is simply a virtual space where avatars or, online identities help in interacting with others. Hence, once the metaverse is here, you can experience the content and not just listen to it or see it. The metaverse will also improve the gaming industry. People can now be more interactive and indulge in the world with additional features. Instead of using a pre-made character, the metaverse will allow you to build your avatar to represent them.
Nadella’s strategy for the firm is around the ideas of cloud content and creators using them. Hence, it will be using Activision Blizard’s past and future experience to make this a reality. The addition of Activision Blizardto the Xbox family and streaming service will strengthen the tech giant in the gaming world.
